Implementing these seven steps will make a huge difference in creating a full and fulfilling business. Here's what you need to do:
Step One: Get Clear on What Drives You
Most of us do not have a personal vision. We need to explore our vision at least to ensure, that it matches our idea of a desirable lifestyle. Creating a compelling vision means starts with being really honest with yourself and figuring out what lifestyle you desire. Adding the detail of your business comes next. Once you create your vision, test that to see if your vision is compelling enough by asking yourself "does it make me want to get out of bed in the morning?" If you settle for something safe that is not compelling you are less likely to take any action or have the persistence you need to succeed.
Step Two: Shift to a Growth Mindset
We often prioritize tasks that we find easy rather than those that may ask us to get out of our comfort zone; yet, produce better results. The first thing that entrepreneurs need to do is figure out which activities produce the most results. Do a scan of all the activities that bring you customers. In a growth phase you MUST be focused on two types of activities: client work and activities that bring-in more clients. Reorganize your schedule in a way that allows you to focus on one important thing at a time and keep working on priority items until they are done.
Step Three: Define your 'People' and How you Help them
Your potential clients need to see you as THE person who can solve their problems. To do so, you need to know who are your IDEAL clients and what are their commonalities. When you figure out your ideal client you need to then figure out HOW you help them. Do this by reflecting on which work you enjoyed the most with your best clients and what were the results that you provided them with from working with you. You need to your messaging to appeal to your ideal clients and their biggest challenges.
Step Four: Implement Simple Marketing Tactics
Developing alluring and compelling tactics that draw people to you and your product or services regularly and consistently will set you up for continuous growth. Choose at least 6 tactics in order to develop rapport with your target market. There are many inexpensive strategies that you can use very easily including ezines, blogs, social media, etc. Remember that marketing is a longer term relationship building strategy and will not have clients banging down your door right away. It does take some time for the seeds you have planted to start sprouting. Develop a presence in the marketplace so people will be aware of what you. When the time comes they will know where to find you.
Step Five: Systematize your most Valuable Worksteps
You must be prepared to create systems for the activities that are working for you and do them often! If you miss this, it will be hard to get ahead. The key to business success is to implement important activities consistently and regularly and systems will ensure you get this done. Monthly, weekly and daily planning will help you determine your commitments and priorities and how you can get them done. Operating your business smoothly and professionally will help you look and feel more confident in what you offer.
Step Six: Make Self-care a Top Priority
The biggest thing that holds us back from growing our business and playing big is the limiting beliefs that we carry around with us usually in the form of self-doubt. Support yourself to stay confident and ready to put yourself out there by finding a daily practice that quiets your negative voices and strengthens your belief in yourself. Really successful business owners know that they need to surround themselves with supportive people. High level mentors that have the experience to guide you through your challenges and your plans are essential. There are a number of ways to get this support: hire a coach, find mentors, or join a business group.
Step Seven: Create the Platform to Step-up even Bigger
If you want to see your business grow or you want to move into doing the premium work that other experts in your field are doing, you need to eliminate excuses that are holding you back from succeeding. You can do this by taking your actions seriously which includes implementing good ideas quickly before you have a chance to change your mind. You also need to be prepared to invest in your business and yourself. Shifting from a financial scarcity mindset to one of abundance - what you put into your business you will get out of it many times over.
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